Here's an example of a violation of Rule 6: https://contrastrebellion.com/
Framing a project in a story format helps refine ideas because it forces you to think about the experience as a journey rather than a collection of isolated features. By defining characters, their motivations, the challenges they face, and the resolution your design provides, you create a coherent narrative that reveals gaps or contradictions in your concept. This approach makes abstract goals concrete, clarifies the emotional impact of your solution, and ensures that every design decision contributes to moving the “story” forward. In practice, it not only sharpens your own thinking but also makes it easier to communicate the value of your project to others, since people naturally understand and connect with stories.
Establishing hierarchy in typography can be achieved through the following methods:
A good hierarchy example: Material Design 3 · Typography Type Scale
Many online clothing stores are either too complicated to navigate or lack a personalized shopping experience. Customers often feel overwhelmed when searching for items that match their style and budget.
The target audience includes young adults and professionals between 18–35 years old who value convenience, affordability, and stylish clothing. They are tech-savvy, often shop on mobile devices, and expect a smooth, visually appealing online experience.
Competitors include large fashion retailers such as ASOS, Zara, and Lululemon. These sites provide inspiration for design and functionality, but they also highlight opportunities to stand out with more personalized curation and simplified navigation.
Shopping for clothes online should be easy, fun, and inspiring. Our website emphasizes simplicity, style, and a seamless checkout process to make fashion more accessible.
“Find your style today — browse, add to your cart, and check out in minutes.”
Success will be measured through metrics such as user engagement time, number of returning customers, conversion rate from browsing to checkout, and positive customer feedback.